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Back of the Box Cooking Instructions or How to Fail at Copywriting

Solid copywriting employs helpful instructions. Imagine then my frustration as I experienced the antithesis of helpful copywriting not 4 hours ago. I was attempting to cook a nutritious meal of chicken...

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This is Where the Perfect Headline Goes

Without question, this is the first sentence in today’s post, and will serve exclusively as a means of directing readers to the next sentence. This sentence. Now we’ll contribute to today’s headline,...

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